Every piece of content we publish is supported by a number of smaller pieces. This section lays out our style in regards to these web elements, and explains our approach to the tricky art of Search Engine Optimization (SEO).

Text Formatting

Proper text formatting not only helps improve readability, but is also crucial to meeting basic accessibility concerns.

Learn More About Text Formatting

Headings and Subheadings

Headings and subheadings organize pages and guide readers.

Learn More About Headings and Subheadings


Use lists to present steps, groups, or sets of information.

Learn More About Lists


Use links to point users to relevant content and trusted external resources.

Learn More About Links


Use buttons to emphasize a link that may be more important/need more emphasis than a standard link.

Learn More About Buttons


Images are a valuable way to welcome people and pull them into a websites content.

Learn More About Images


PDF, or Portable Document Format, is a file format used to present and exchange documents reliably, independent of software, hardware, or operating system. This means that PDFs can be viewed in any browser on any device.

Learn More About PDFs


Categories: deprecated

Using tables to display content is not a well supported option. It is best to break this information down into formatted content or PDF/Word documents.

Learn More About Tables

Feature Area

The Feature Area of your website can be used to showcase an image and accompanying headline, text, and buttons. It is the first thing people see when they come to your home page, and is a great way to reach a wide audience.

Learn More About Feature Area


Widgets are small blocks of content that are used to highlight key pieces of information and often link to full pages that contain more detail.

Learn More About Widgets

Content Editing Indicators

Content editing indicators appear while you are creating content in Umbraco, and are used to highlight potential issues with your content.

Learn More About Content Editing Indicators