Coming soon: A new website for WVU Medicine
(Note: This story was originally posted to WVU Medicine Connect on Jan. 13. You can view at this URL, WVU Medicine login required.)
In the next several weeks, WVU Medicine will launch a newly redesigned website that represents a significant step forward in how the organization connects patients, families, and communities to care.
This initiative, a joint effort between WVU Medicine Marketing and WVU Medicine Information Technology, reflects a strategic shift toward a more modern, consumer-focused digital experience. Guided by data, industry best practices, and the rapid evolution of AI-driven search, the new website addresses long-standing challenges of the organization’s legacy website, including an aging and outdated design, duplicative content, and navigation that makes it very difficult for visitors to quickly find what they were looking for or take action.
The redesigned website streamlines and simplifies the way services are presented across WVU Medicine, with each specialty now featured on a single, authoritative page that highlights available care and locations throughout the WVU Health System. Navigation has been significantly reduced and clarified, and the site is fully mobile responsive; key actions, such as scheduling appointments and finding services, are more prominent and easier to complete. A consistent voice and structure across hospital pages strengthens the WVU Medicine brand, while institutes retain flexibility to showcase research, innovation, and specialty expertise.
Built on a modern, scalable technology platform with clear content governance, the new website improves search visibility, enhances the patient experience, and positions WVU Medicine’s digital front door for long-term growth and sustainability, ensuring patients encounter a system that is accessible, approachable, and aligned with our mission to deliver world-class care close to home.
The new website, once launched, will continue to be enhanced through a series of planned, coordinated phases that reflect our ongoing commitment and focus.